New Bond Limited and Toyeast Holdings Limited Elevate IP Innovation to new heights— The Exciting Collaboration Between Tai Pak Floating Restaurant and the God of Cookery!

New Bond Limited (New Bond) has partnered with Toyeast Holdings Limited (Toyeast) to launch an innovative collaboration. This creative partnership will combine the iconic Tai Pak Floating Restaurant with Stephen Chow's The God of Cookery, bringing consumers a refreshing and unique experience.

This collaboration was made possible through the Hong Kong Trade Development Council’s "Hong Kong International Licensing Show," where both parties were inspired to pursue this exciting joint venture during exhibition planning. As a global platform fostering IP interaction and opportunities, the Licensing Show provided the perfect foundation for this partnership.

The Tai Pak Floating Restaurant is one of Hong Kong’s most famous landmarks. Stephen Chow’s The God of Cookery's climactic final battle scene was filmed here, creating classic moments and unforgettable lines while also showcasing the vibrant atmosphere of 1990s Hong Kong.

Toyeast has captivated consumers with the humor and charm of The God of Cookery. This collaboration effectively blends the strengths of both intellectual properties, infusing unique creativity into product design and introducing innovative marketing strategies. Together, they deliver fresh excitement to the market in diverse formats.

The collaborative products will range from specialty foods available during the reopening of Tai Pak to a variety of merchandise, fully exploring the potential of both intellectual properties. In addition to product development, the two companies plan to launch themed events and promotional campaigns to enhance consumer interaction and further solidify their brand influence.

Mr. Wong Tai Yu, Executive Director of New Bond, stated:"We are thrilled to collaborate with Toyeast to combine the traditional charm of the Tai Pak Floating Restaurant with the creative brilliance of The God of Cookery. This partnership will bring customers an unprecedented consumer experience."

Mr. Steve Ng, Founder of Toyeast, emphasised:"Toyeast has always been dedicated to providing consumers with fun and inspiring content. We hope this collaboration will better showcase the essence of The God of Cookery and Tai Pak Floating Restaurant, perfectly blending tradition with modernity."

For more information about this exciting collaboration, please follow the official channels of New Bond Limited and Toyeast. We look forward to your support as we witness this groundbreaking moment together!

Media Inquiries:

New Bond Limited

Contact: Mr. Aaron Yeung

Phone: 2310 8432

Email: aaron.yeung@taipak.com.hk

Website: www.newbond.com.hk 

Toyeast Holdings Limited

Contact: Ms Wendy Lee

Phone: 2389 9310

Email: cs@tiny.com.hk 

Website: www.toyeast.com